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Main-Joint Partner

From shoe cream to Liquid Tool

exploreASEAN, The Blaser Swisslube headquarters in Hasle-Rüegsau, Switzerland.
The Blaser Swisslube headquarters in Hasle-Rüegsau, Switzerland.

It all started with an invention of company founder, Willy Blaser, in 1936: An innovative water repelling shoe cream. The strive for innovation runs through the company’s history like a golden thread. It was when Willy’s son, Peter, joined the company in 1973 that Blaser expanded their portfolio with metalworking fluids for industrial machining and building up an international marketing organization. And this was the beginning of Blasocut metalworking fluids. The Blasocut fluids have been well proven for over 40 years thanks to the unique bio-concept that makes them outstandingly compatible for both humans and the environment. Since 2010, third generation, Marc Blaser, is at the helm continuing on this path to put all the know-how and proficiency in the development of new solutions.

A family company with added value

exploreASEAN, Blaser Swisslube, The team works.
Blaser Swisslube, the team works.

Blaser Swisslube is an independent and family-owned Swiss company in the metalworking fluid sector, employing 600 people worldwide. As a leader in technology, it is Blaser Swisslube’s daily mission to provide their customers with the best solutions, including the optimal added value. The Blaser solution is called the Liquid Tool and comprises excellent products, customized services and competent experts. In close cooperation with the customers and based on a holistic view of the manufacturing process, Blaser Swisslube presents the possibilities to fully exploit the potential of machines and tools.

Blaser Swisslube invests in the future

And that is why we support the project exploreASEAN. As a dedicated employer, we have created the conditions for a successful unfolding and consistent developing of our employees’ skills. For we know, the personal success of each individual is the key to a successful company. This is the reason why our teamwork is based on trust, openness and mutual respect – inside, but also on the outside. And we are convinced that innovation is only possible if there is enough room and courage for unconventional solutions.